Demand Gen Manager

Company Description

Our client is a rapidly growing wearable technology company revolutionizing workplace safety through our scientifically-validated Apex 2 back-assist exosuit. Their mission is simple: help workers do their jobs without sacrificing their bodies, so they can go home with more energy and less pain. Backed by 30+ peer-reviewed studies from leading institutions and trusted by Fortune 50 companies across logistics, manufacturing, construction, retail, and military sectors, we're scaling fast to meet explosive market demand.

• Contract - 3 months with likelihood to extend 
• Start date - as soon as October 13th 
• Remote - CST hours required 
• Hours - 20-30 hrs/week 
• Rate - $65-75/hr

Job Description

We're seeking a strategic Demand Generation Manager to accelerate our growth trajectory. As the driving force behind our customer acquisition efforts, you'll design and execute high-impact demand generation campaigns that drive qualified pipeline across our B2B markets. This contract role (20-30 hours/week) is perfect for an experienced demand gen professional who wants flexibility while making a meaningful impact on worker safety.

Core Campaign Execution

• Design and launch targeted campaigns across key channels: paid search, social and display advertising, email marketing, content marketing, webinars, and trade show support

• Develop industry-specific campaigns leveraging our case study portfolio and scientific validation

• Create and optimize lead nurture sequences for different buyer personas and industry verticals

• Build compelling demo request campaigns and field study program promotion

• Develop account-based marketing tactics for key accounts to drive expansion and adoption within large corporate customers

Performance Analysis & Optimization

• Track and optimize key metrics: lead quality, conversion rates, and campaign ROI

• Create performance reports and provide data-driven optimization recommendations

• A/B test campaign elements to continuously improve results (identifying creative new opportunities for tests and areas of optimization.

• Collaborate with sales to refine lead scoring and handoff processes

Content Development Support

• Work with designer and marketing leadership to transform research findings and case studies into compelling marketing assets

• Develop industry-specific solution briefs and ROI-focused content

• Create email templates, landing pages, and campaign messaging

• Support thought leadership content around workplace safety and exosuit benefits

Qualifications

Experience & Skills

• 4-7 years of B2B demand generation experience, preferably in physical products, industrial solutions and/or workplace safety

• Proven success executing demand generation campaigns that drive quality leads and pipeline growth

• Experience with B2B sales environments and multi-stakeholder buying processes

• Proficiency in marketing automation platforms (HubSpot strongly preferred) and analytics tools

• Strong project management skills and ability to work independently

Industry Knowledge (Preferred)

• Understanding of industrial/logistics markets or workplace safety

• Experience marketing to operations leaders, safety managers, and corporate leadership

Personal Attributes

• Results-oriented with strong analytical and optimization mindset

• Excellent communication skills with ability to translate technical benefits into business value

• Self-directed professional who thrives with autonomy and flexible schedules

• Collaborative team player despite remote work environment

• Passionate about workplace safety and improving workers' quality of life

Additional Information

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.